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About us

London Denim was born in 2001 when founder and creative director Simon King devised the first London Denim collection.  Over the past eight years London Denim has grown into a small exclusive brand selling limited numbers of jeans from select boutiques.

Vision
We  make beautiful jeans for beautiful girls and  London is our muse to accomplish this.  Taking  inspiration from the edgy nightspots of the east end to the funky, fun and sometimes sophisticated bars and clubs of the west end the city and its people never fail to inspire us. 

We see our customers as very special people.  They are the lovers of life,  the girls who catch the eye. They have a unique sense of style and confidence in who they are and how they dress sets them apart from the crowd. 

Our Jeans
Our core jeans are made in Japan with all customisation taking place in our North London studio.

We are often asked what makes London Denim luxury?  For us luxury is about three things:

1.  Design and Fit
We are obsessive about the creation of great looking and fitting jeans.  Our reputation is based on our great fitting jeans and the overall care and attention we take when designing a pair of jeans.  From the waist fit to the placement of the pockets and the back pocket embroidery no detail is too small for our special attention.

2.  Time and Workmanship
We've sought out the best factories in the world to work with and we've given them enough time to make our jeans to our high quality standard.

3.  Materials
From the premium Japanese denim  to the 14ct gold plated buttons and rivets and Swarovski crystal on our customised jeans we make sure that every component that goes into making a pair of London Denims is the best and is ethically produced.

Jean Shown: Cyrillic Eagle jean on Mayfair jean in Extreme Vintage wash